If you are about to start your own business and launch your product in to the market for the general consumer, it is always advisable for you to have a soft launch for family and friends so that you can get an honest opinion of the product from the beginning before you launch it in to the public market.
It would be useful for you to begin your launch by showing a few videos and a few presentations to introduce the product and to show your guests just how your product would improve their lives. Show them the product that they use now to meet that particular need and point out the problems that they may face. Next, you will want to show them your own product and show them just how much their lives will improve by using your product instead. This way, you will reach your customer in the most effective manner after which you should show the product to your customer physically and let them experience it.
Many of your family and friends may not be comfortable giving you an honest opinion about the product if they do not like it very much or if they see some flaws in it and therefore it would be a good idea to get an interactive voting system installed that would let your guests rate your product based on their experience anonymously allowing you to get the most honest possible response.
You would not need to buy an interactive voting system outright as there are many companies will be able to hire them out to you at a nominal rate for your day use. This will be extremely useful for you during your trial because you can even have a questionnaire that will allow your guests to answer the questions based on a multiple response scheme that will allow you, the owner of the product to get a basic idea about what the consumer thinks about your product.
At your launch, it is important that you choose your audience correctly. If it is a gaming device or something that is aimed at a younger audience, make sure that you bring in a younger audience and not an older crowd who may not even know how to use your device. Make sure that you give each of your guests an introduction of the product and that you give each guest the opportunity to touch and feel the product. This will give them a more personalized connection with your product.